As a second phase of good SEO, a solid, comprehensive links campaign strategy is still one of the biggest assets you can have in your online marketing arsenal. Bearing in mind that SEO is not an event, its a continuous process.
The coming of social media platforms like Facebook, Squidoo, Twitter, Digg and many many more, has caused a mega ripple in the normal day-to-day usage of the Internet and thus in your website's visits and subsequently rankings. Before 2007, the Internet was a "faceless" environment, where you would search for a product or service on a search engine and your search would return x results. You would then glance at these results and start opening websites one-by-one to decide who to buy from.
Social platforms have brought emotion back into the Internet - e.g. : if you own a safari company, you can create a Facebook group and post all the safari pics on that group, thus sharing it with everyone who was on the safari at a click of a button. The overall effect of this is that Mr Smith in Canada can now fly home and show his safari pictures to all his friends worldwide at a click of a button. He can also give a run-by-run account of each picture and show his friends where they went, what they saw, who they met, what happened there - thus creating an emotional experience of his safari. His friends can comment on the pics and share with their friends who can share with their friends etc, causing a massive word-of-mouth effect for your business.
Next time Mr Smith comes to SA for a safari, who do you think he will contact first? So, suddenly the Internet is not faceless anymore, but human emotion is brought back into it and is alive and well.
Thus, by having a website, you can strengthen it by adding a quality Facebook group. To strengthen this even more, you can add a Squidoo lens, a Twitter page, a Digg page and many many more. But suddenly you will find yourself working full-time in front of your pc instead of running your normal day-to-day business. We now offer an affordable way of doing this for you!
Indeed! These are still one of the most important aspects that you will need to be doing on a continuous basis. Getting more and more and more inbound links - this part can never stop. Because the moment you stop, your competitors will shoot past you like lightning and before you see, your website will drop back to the second page on the search results.
After a lot of research we have put together a complete and comprehensive links strategy package that will do ALL of the above for you at a fraction of what a directory links campaign would have cost you previously.
We do recommend however that you use this strategy on a continuous basis - for best results, you need to do this every month.
At the minimum you should do this for six consecutive months of the year at least. Anything less than this and you will be wasting your money. It is then better to talk to us about quarterly directory or articles links campaign - see further down on this page.
Here is what it entails:
| SETUP / INDEX | BASIC PACKAGE | FULL PACKAGE |
| Install Google Analytics : Email Monthly Report |
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| Submit to Dmoz Directory |
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| Directory Submit : 50 High PR Directory |
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| Directory Submit : 150 High PR Directory |
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| 55 Social Bookmarking |
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| 100 Social Bookmarking |
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| Article Creation : 1000 words |
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| Article Submit Goarticles and Ezinearticles |
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| Create Link Wheel 5 -6 sites |
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| SETUP COST (once off) | R470 | R970 |
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| MONTHLY CONTINUATION |
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| 30 Social Bookmarking (Unique Account) |
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| 55 Social Bookmarking (Unique Account) |
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| Article Distribution |
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| Create Link Wheel 4 sites |
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| MONTHLY COST THEREAFTER | R420 | R650 |
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Let's discuss the elements :-
1. Google Analytics: is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use at around 40% of the 10,000 most popular websites. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. Note that although this is a free service, it is charged under the setup cost as we actually need to implement a code into your website. Thus a once-off fee.
2. Submit DMOZ: DMOZ is seen as the authority online directory and is edited by human editors. Although submission to DMOZ is a quick process, inclusion cannot be guaranteed and may take a month or 2 to happen. All submissions are reviewed by human editors and they decide over who is included and who not.
3. Dir Submit: 50 High PR Directory : Submitting your website to 50 high PageRank online directories - we also offer a standalone directory submission service.
4. Dir Submit: 150 High PR Directory : Submitting your website to 150 high PageRank online directories - we also offer a standalone directory submission service.
5. 55 Social Bookmarking: Submitting your website to 55 social bookmarking websites, thus creating 55 inbound links to your site. We also offer a standalone social bookmarking service.
6. 100 Social Bookmarking: Submitting your website to 100 social bookmarking websites, thus creating 100 inbound links to your site. We also offer a standalone social bookmarking service.
7. Article Creation: 1000 words: We create a unique 1000 words article which we will adjust and use in article submissions from here on.
8. Create Link Wheel 5 -6 sites: A link wheel is basically web 2.0 properties linking to each other and linking to your main site - see the diagram
We advise that these be done on at least a quarterly basis.
A good strategy would be to do one of each per quarter, thereby ensuring that you create inbound links from various platforms.
| SERVICE | COST | |
| Dir Submit : 150 High PR Directory | R350 |
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| 100 Social Bookmarking | R350 |
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| Submission To Top 20 Article Marketing Websites (Unique Accounts) | R450 |
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| 500 Word Squidoo Lens Creation + Promotion | R700 |
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Turnaround time on standalone services :- 15 business days.
These standalone services are available as a once-off although we suggest you talk to us regarding doing them on a continuous basis as just doing them once-off will not be effective SEO strategy.
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