Everyone refers to it, but exactly what is thin content? We’ve always maintained that content is king – the idea and best practice of having meaningful content on your website that holds some sort of value for your users/customers.
With thin content is the opposite of that, where your content holds no value for your customers/users. This terms extends to pages that also:
- has very little or no content on a page(s), along with
- pages that consist of duplicate content, and
- pages stuffed with keywords.
When it comes to your content, Google’s search engine has become more and more intelligent when distinguishing what’s good and what’s bad when it comes to content and this has all been thanks to Google’s Panda update.
What Google Wants From Your Content
Google’s main aim is to give users the best search results based on what they searched for. Now, to rank high, and be seen by those users, your content has to convince Google that the content on your website satisfies the users’ need.
Using thin content (or any of the other examples above) most certainly won’t get you ranking high on Google’s search engine.
Google needs to know what your page is about before it can decide if it’s worth showing to users or not, and the easiest way to do that is to write content that will make your users happy but will ensure that Google will give you a thumbs up.
How to Get the Best Result
The easiest way to beat the curse of thin content is to write purpose-built content that relate to the keywords you want to rank for in search engines.
Each website and situation, so the same scenario and the same why content is written won’t work for everyone. With some research and some clever thinking, your thin content woes could be a thing of the past.